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Zé Monteiro

Screen Print, graphic design and illustration

Shorefield Rebranding

branding, Design

Shorefield is a British holiday parks and leisure company. The company’s art directors opened a re-branding contest. This is my submission.

The symbol should be kept, for a better association with the company. I feel this same branding logic is applied to Shorefield and its sun symbol. The new masthead has not only that element, but also the freshness of the yellow and forwardness of the italic.

Furthermore, and equally important, the display typeface is a local and British one – Gill Sans – accompanied by its sister Perpetua for body text. These two typefaces form a pair due their similarity, keeping the same local idea, yet Perpetua being a hint of luxury.

shorefield_new
shorefield_grey
shorefield_orange
Shorefield stationary
Shorefield stationary
Easy out-of-the-wallet fold
Easy out-of-the-wallet fold
Shorefield Camps brochure
Shorefield Camps brochure
Poster mockup
Poster mockup
Website mockup
Website mockup

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branding, design gráfico, fun, gill sans, gill sans logo, graphic design, holidays, holidays company, identity, Lisboa, Lisbon, new identity, Portugal, rebranding, shorefield, shorefield holiday & leisure parks, shorefield holiday parks, shorefield holidays, Southampton, sun, sun logo, zé, zé monteiro

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