Brief

Commissioned illustration to design the face of Tom Pointer’s new single One Last Time, to be used when releasing it on online streaming platforms. Tom was inspired by typographic urban art he’d seen on his journey to the USA and this design absolutely had to be of a typographical nature.

Goals & Unique Solution

Artwork to portray the song’s playfulness and determination. Strong on storytelling, the client insisted on a typographic approach. The colours were chosen to ‘pack a punch’.
Below, you can see the main steps of the ideation process presented to the client. I structured a process that included the client’s feedback in each stage, where we agreed on a couple of designs, typography, layout and colours. We reached the final artwork together.