In-house information design & illustration: Mintel


Working in a market trends agency, my role is to transform an analytic overview of the market into compelling, visual and informative designs on a daily basis. These data-sets are designed to be easily consumed and digested, mostly for clients’ internal presentations.

This project involves:

. Information design;
. Illustration;
. Visual storytelling;
. Concept design;
. Data visualisation Data


Working in-house, I design the data-sets following the company’s visual guidelines, adding some personal flair. As per the usual workflow, a data-set is expected to be designed within 1:30-2 hours. Furthermore, part of the visual guidelines foresees the data-points’ colours as the following: